Key Performance Indicators
Compared to —Tier 1 vs Tier 2 Coverage
Reach Breakdown
Coverage Over Time
Timeline Data
| Date | Articles | Reach (M) | Actions |
|---|
Campaign Breakdown
Campaign Data
| Campaign | Placements | Reach (M) | Tier 1 | Tier 2 | Actions |
|---|
Top Publications
| Publication | Tier | Type | Placements | Reach (M) | Actions |
|---|
How Teams Benefit
PR Team
Strategic communications intelligence
- Track media mention velocity in real-time to gauge campaign momentum
- Measure executive interview impact and spokesperson performance
- Identify Tier 1 vs Tier 2 placement ratios to refine outreach strategy
- Benchmark 2025 results against 2022 baseline to prove program growth
- Pinpoint top-performing campaigns to replicate winning tactics
- Monitor estimated reach to demonstrate business value and justify budget
—Campaigns Tracked
—Exec Interviews
—Tier 1 Hits
Content Team
Data-driven content strategy
- Identify which campaign topics generate the most organic coverage
- Use publication tier data to tailor content pitch angles
- Leverage UVM data to prioritise high-traffic outlets for contributed pieces
- Understand which article types (features vs news vs podcasts) perform best
- Align editorial calendar with peak media coverage windows
- Amplify earned media by repurposing top placements across owned channels
—Unique Articles
—Publications
—Total Reach